The Decision Brief
One idea, every Thursday.
No listicles. No morning routines. Just one idea from behavioral science that's worth thinking about — with a framework to apply it.
One idea, every week.
The Human Decision newsletter. No listicles, no morning routines — just ideas worth thinking about.
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One idea, not ten
Every issue is built around a single behavioral insight. We go deep, not wide.
A framework you can use
Every idea comes with a portable thinking tool — something you can apply the same day.
No filler, no padding
We write what's worth reading. If it doesn't add something, we cut it.
Recent issues
- The Erosion Loop: How Good People Slowly DriftBehavior
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- Social Proof Is Eating Your JudgmentBehavior
- What Attention Debt Is Costing YouAttention
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